Marketing Manager (Ecommerce)-
Job Description: India’s fastest growing jewellery &
accessories ecommerce company is looking for Online Marketing Manager who will work
with Marketing team in improving traffic to company’s store, enhancing company’s
web presence, and deliver the best customer experience for lifestyle products
online.
The
job responsibilities will include but not limited to developing and managing SEM,
SEO, Google Adwords, and other digital channels.
Job Responsibilities:
·
Execute
best practice strategies and methodologies to maximize company's e-commerce
marketing programs.
·
Deploy
strategies for delivering sales and customer targets for paid search, affiliate
marketing, display advertising, and social media marketing.
·
Planning
and execution of email marketing.
·
Conduct
business analysis, derive, and document business requirements, plans and
specifications for key marketing programs and new initiatives.
·
Assist
with sales targets, analyze, and optimize campaign performance by channel.
·
Review,
evaluate, and prioritize current and proposed marketing enhancements against
business and customer needs.
·
Communicate
report and share key programs and results to senior management on a consistent
basis.
·
Manage
relationships with marketing vendors and other third parties on behalf of
company.
Qualifications
·
Bachelors/Masters
Degree in Engineering/Marketing.
·
E-commerce
marketing and retail experience required.
·
2+
years marketing management experience.
·
Excellent
analytical and prioritization skills, including the ability to analyze data,
draw conclusions, and develop recommendations.
·
Ability
to grasp technical and business problems and be able to quickly formulate ideas
with incomplete information.
·
Effective
negotiation skills.
·
Excellent
verbal and written communication skills.
·
Proficient
in MS Office, especially Excel and PowerPoint.
·
Experience
constructing and presenting professional presentations and marketing metrics
review data to senior management.
·
Knowledge
of tracking and analytics software.
·
Experience
with SEM, shopping comparison, data feeds, and direct response display
advertising
·
Experience
using PPC Management tools – Google AdWords Editor and Google Analytics,
Microsoft AdCenter Desktop
·
Experience
with bid management and web analytics tools a plus
·
Search
Engine Optimization (SEO) knowledge is helpful, but not required.
